What is wrong with our generation??? Have we lost our entrepreneurial spirit and given into the corporate slave mentality?? The more and more I turn around, I notice more & more people waiting for their “Big Break” and “trying 2 get ON”.
What happened 2 “Making something,outta nothing”???…I think we are all lost on the treadmill of life..
Waiting 4 that “big break” and in the meantime suffering & not truly being happy with ourselves. It’s almost like we gave our happiness to other’s and we’re waiting to hopefully get it back, like our “40 acres and a mule”.
Have you noticed that everyone in the music industry is always “working” “making hits” “in the studio making a smash” “grinding” “getting it in” “going HAM” etc, etc, etc (You get the gist lolol) but why is it, that for every single person that is “working” very few of them actually get tangible results? it just seems like a whole lot of people are “trying” but not very many are “doing”.
I was having a conversation with my business partner Buggyeye today, and he made a comment saying “we should have stayed focussed on trying 2 get major placements”. This comment came from the usual and inevitable frustrations that come from being in the entertainment business. Now, for those of you who aren’t familiar with me, my company Beat Banggahz or my partner Buggyeye. We have been a production team for 10 years and both been grinding individually for an even looonger time.
From 2001 till about 2008, our main focus was artist development and major placements. We had a lot of momentum and that road brought us Thousands of Dollars $$, a lot of high-profile collaborations and a lot of potentially great projects…Things seemed to have peaked in 2006, and the 100’s of songs & tracks that were created since we started and relationships we that built, seemed to fall apart right in front of our eyes. All of The Projects that we worked on got shelved indefinitely, artists we worked with got dropped from their record label, the songs we worked on ended up not making the final cut, artists&songwriters that we developed got recording & publishing contracts and stopped working with us, plus a lot of disappointment and devastation by “fair weather friends”, everything kind of dried up around mid to late 2007.
In 2008, amidst our 1st dry spell in the music industry since our start as a team in 2001 (no calls, no writers, no projects, no artists, no work in the pipeline, everyone seemed to be passing on our tracks and even calling our sound “DATED”)
a lightbulb went off in my head and I decided that a more productive and fruitful path would come from independent & international markets, licensing and from utilizing the internet to brand ourselves and show that we are bigger than just making beats & the latest placement.
Fast forward, 3 years later in the new direction, we have established a solid fan base & online following, won an award for our production, had multiple songs that we worked on actually see the light of day and be released via (iTunes, YouTube, cd’s, & performed live, received airplay on internet, college & mainstream radio) done lots of print & radio interviews, and best of all GET $$$PAID$$ 2 Do WHAT WE LOVE!!
So, my question is…why is it that people would rather “TRY” to get major placements and even if they’re not getting them, say “im working” and year after year, just stay in the rat race and perpetrate an illusion?? To me, that’s like pan handling and begging for work, hoping that one day somebody gives you that “big break”.
Rather than to be a true entrepreneur, roll your sleeves up and create your OWN opportunities and “DO” what you Love 2 do,(however that may look for you) If your successful at it, one of three things is gonna happen. 1) Your gonna do well, and realize that you don’t need major placements and or a record deal because you’re doing fine without one. 2) You get enough attention & notoriety that major labels and artists seek you out and come to you on your terms. 3) You realize that you just cant “cut it” and that music as a career is NOT FOR YOU! The hustle, talent, resourcefulness, patience, drive, endurance & self-determination are not where they need to be, in order for YOU to succeed.
I think that a lot of us have become too lazy to take responsibility for our future, our dreams and our actions. We would rather get “put on” than to do the necessary work in order to self sustain, becuz independently you have to really get your hands dirty and work really hard to see any substantial results. We would rather wait for our “Big break” becuz if it doesn’t happen, we can blame someone else for our failure. We would rather work for a corporation that doesn’t appreciate or care for us, because we don’t see the true value in ourselves.
iliassou
December 14, 2010
Great post SteffNasty, this is a generation ( I’m talking not just about americans but all the youth n the world) that has lost the entrepreneur mindset, we ‘d rather work for someone else when we could be starting our own business and get much more from life.
I think it’s all due to a lot of laziness I have to agree with you, people just want easy and fast money but it doesn’t happen like that.
Thanks for your insight so many young people could leran from you.
You should really write a book about your experience.
@PurpleChrome
December 14, 2010
One of the best blog posts I’ve ever read my G.! #RealTalk – Good look for sending it to me on Twitter, too…
Chris Morales
December 14, 2010
Great Article.
I feel i am in a similar situation. Used to be completely focused in placements and major lable work. Seemingly enticed by the status and “lottery” feel attached to it.
But have gotten a greater level of satisfaction and exponential growth in skill and carachter building everything from the ground up.
Funny thing is, now from this side of the looking glass, I am baffeled to how most people and my former thinking self, prefered the fruitless Ratrace to a self built small business model.
When i discuss music now, along with short and long term business goals, people seem to develop a Kholer’s chimp mentality, in the sense that they see it as impossible to make a living without having a major record deal in music.
The automatic instinct is to want to “pull down” the person reaching the “proverbial bannana” or goal because they cannot fathom success without it being given to them.
I maintain that if you are good at something, and are driven and most importantly take on 1 reasonable goal at a time there will come a time when the goal will come to fruition.
Charizma Davis
December 14, 2010
This is the best blog I’ve ever read! Everything you said is completely true! I think everyone should read this and learn from it. You speak words of wisdom! Young people (and older people too) could really benefit from this! I commend you, and all the people like you; working hard, and doing what they love! Two thumbs up for all your hard work Steff!
P. Murray
December 14, 2010
I’m in agreeance with most of this, and it’s definitely well-said. It is absolutely necessary that anyone doing ANYTHING in the music business be able to thrive & function through the creation and perpetuation of their own unique brand. This is especially true if you are a creator (i.e. writer, producer, etc.) – unless you are under contract with a publishing company, it is going to be infinitely harder for non-A-list creators to garner a placement, end of story. However, to be fair, Buggeye had a point about this particular situation, simply because there had been so much work put in for major placements already.
Obviously, what you all have done on the indie tip has made major waves and done a really good job in getting the Beatbanggahz name out there again. I would say – as I’m sure you know – don’t take anything out of the realm of possibility. Who knows? Maybe now that your brand is generating all this great steam, some real-time solid major placements may be on the horizon! It might be time to start beefing up the catalogue with some Top 40 hits again. In any case, the time-tested saying fits perfectly here: “Hope for the best, prepare for the worst, and expect the unexpected.”
Neek Rusher
December 14, 2010
What more needs to be said. That’s why we need that ‘BACK WHEN I WAS OLIVER REED ALBUM’
Welcome to Sarita's Home Page
December 14, 2010
Great post! I agree with you. As someone between your parents’ generation and yours, I do find what you’re saying to be true about your generation. There’s a whole lot of, “I’m gonna do this” happening, lots of, “Look at me, I am a star and you should be glad to be working with me” type stuff in your generation but a whole lot of folks not really working it. I applaud you for both recognizing that flaw in your generation and taking a step backwards and seeing how to buck the trend.
Keep it up and I look forward to more posts from you!
Sarita
BusySista
December 14, 2010
So informative and to dive into the “reality” through text like this should be commended.
Everyone thinks its all glitz and glam, you write a hit song and your set for life, well unless its Thriller, lol, but it doesn’t happen that way. You have to be on you grind 24/7 and the BeatBanggahz are a strong example of what can happen if you do just that.
Keep them coming Steff, cus I’m reading.
You creative Virgo – BusySista
Sephyr-Patrick
December 14, 2010
This is such a great post, Steff. I know I’ve had that dream that things will just happen for me and I’m still a little scared to start my career, so what you’re saying resonates with me. I’m defintely going to take a chance in the near future! Thanks again for this great post. You can only go up from here!!!
AC Jei
December 14, 2010
Realest shit ive read in a minute…gonna start working 50 times harder to accomplish my goals!! thank u sir!!
Tomeka Atkinson
December 15, 2010
I love it Steff you stay exposing the “ills” of the industry but this time you’ve seemed to expose the “ills” of the artist. It’s so true that so many people are fixated on connecting with people that will “put them on”. If artist would take half of the energy and put it into their art then they’d eventually evolve into the entrepreneurs they so desperately wanna work with. #MY2CENTS
Jaron
December 15, 2010
well said steff…
Amy
December 15, 2010
Well said — well done — journey with lessons and rewards and WOW what a job you have done… what a man…love ya
RacingB****
December 16, 2010
Great blog.
You might find this perspective interesting- and from half-way round the world- and a region which artists are simply not looking at. Except the smart ones.
WHO THE HELL IS MAKSIM AND HOW IS HE BIGGER THAN KANYE IN CHINA?
http://wp.me/s1aJKA-432
THE BRANDING OF KELLY ROWLAND IN ASIA
http://wp.me/s1aJKA-319
Shalismar
December 16, 2010
Wow…You are right! Very well put!
Timm Knight
December 17, 2010
This is truly a great post, for me as an apsiring singer/songwriter/producer I always felt the ultimate goal was getting a record deal. Mainly for the exposure I guess, now because that has yet to happen I do look for more I can do on my own but things go a lot smoother with help. You all can hear my music on youtube!